I'm a baby boomer and I write blogs. As a matter of fact, I have more than one active blog. I also read blogs written by fellow boomers but, according to the latest research, I am in the MINORITY because the majority of baby boomers don't read blogs. The study claims the number of blog reader/writers is below 10%. Although 49% of boomers use online reviews and recommendations on a retailer’s site to make their purchase, only 9% looked to other blogs or communities for recommendations.
Another interesting statistic involves Twitter. The study also showed that Twitter is not very popular with us boomers either---only 10 percent of us are "tweeting."
Meanwhile, Lisa E. Phillips, eMarketer senior analyst and author of the new report, “Boomers and Social Media” says about 47% of online boomers maintain a profile on at least one social network, and Facebook was, by far, the most popular with 73 percent of boomers maintaining a profile.
So what do you think of this study? Is it pretty much on the money or totally off base? Also, if you are a baby boomer with a blog, please post it here.