Sunday, January 31, 2010

Baby Boomers Don't Read Blogs

I'm a baby boomer and I write blogs. As a matter of fact, I have more than one active blog. I also read blogs written by fellow boomers but, according to the latest research, I am in the MINORITY because the majority of baby boomers don't read blogs. The study claims the number of blog reader/writers is below 10%. Although 49% of boomers use online reviews and recommendations on a retailer’s site to make their purchase, only 9% looked to other blogs or communities for recommendations.

Another interesting statistic involves Twitter. The study also showed that Twitter is not very popular with us boomers either---only 10 percent of us are "tweeting."

Meanwhile, Lisa E. Phillips, eMarketer senior analyst and author of the new report, “Boomers and Social Media” says about 47% of online boomers maintain a profile on at least one social network, and Facebook was, by far, the most popular with 73 percent of boomers maintaining a profile.

So what do you think of this study? Is it pretty much on the money or totally off base? Also, if you are a baby boomer with a blog, please post it here.

Thursday, January 28, 2010

Baby Boomers Give a Thumbs Up to Fox News

More than 1100 baby boomers nationwide say they watch and trust Fox News more than any other news network.

According to a new poll by Public Policy Polling, 52 percent of Baby Boomers say they trust Fox as an informed source for news--while CNN comes in a distant second at 33 percent.

Why do you think that is?

Unfortunately, this survey does not break down the numbers to determine the number of white males polled versus women and other ethnic groups. I will point out that 1151 people surveyed nationwide is merely a small drop in the a very, very large bucket but I'm sure FOX News will get mileage out of it.

Another interesting fact in this survey is CBS and ABC News were last in the polls. Does this have anything to do with the fact that both networks have female anchors.


Tuesday, January 12, 2010

Baby Boomers Beware of Free Trial Offers

Have you ever been the victim of a "free trial offer"? This is where a company offers you a sample of their product or service for a limited period of time.

Not long ago, I had to cancel my credit card and have another one re-issued because I became a victim of the free trial offer. I heard about a particular product on the radio targeted for baby boomer women and decided to try it out. All I had to do, they said, was give them my credt card number to cover the nominal cost of shipping and handling. I was also advised to call them within 30 days if I was no longer interested in receiving additional product. No problem, I thought.

After trying the product, I decided I wasn't interested...but guess what? I got busy---lost track of the 30-day trial period and failed to notify the company. As a result, I received more product the following month and a nice $49.95 added to my credit card. I immediately called the company to cancel and returned the product unopened. The following month I didn't receive any more product but another charge for $49.95 showed up on my credit card bill. I called the company again. I was told they had not received the product I returned to them and it takes awhile for the cancellation process to go through. My bank advised me to cancel the card.

When signing up for these trial periods, make sure you know the following information:

1) You should be aware that by accepting a free trial offer, you might be agreeing to buy additional products and services, if you do not cancel within a specified period of time.

2) Consumers don’t realize that by providing their card number, they may effectively be signing a contract allowing the merchant to automatically bill them for further merchandise and other things like shipping at the regular price after the trial period is over.

3) Reading the fine print is key to staying clear of trial offer traps. More often than not, if you’re not interested, it’s your responsibility to cancel the product or service to avoid any further charges from the merchant after the prescribed trial date.

4) If you have a problem with a trial offer, try to resolve it with the seller first. If you are dissatisfied with the response, contact the Better Business Bureau Federal Trade Commission or your local consumer protection agency.

Wednesday, January 06, 2010

Sex and the Single Baby Boomer Woman

The Shady Lady Ranch in Nevada has been given the go ahead to hire the state's first legal male sex workers. As a matter of fact, this is the first time in the history of the world that male prostituion is being made legal.

Brothel owner Bobbi Davis was quoted as saying, "I personally feel, as do the many other women who have made contact with me since I started this, that this is a service whose time has come."

No word yet on the MO of the women she will market to however here's a statistic that might help her:

57 million American women 45 and up, nearly half—25 million—are unmarried.

And there's also the unhappily married women who would , perhaps, love a "getaway weekend" on the ranch.

So what do you think about offering legalized male prostitution in a controlled and confined enviroment?