Saturday, April 30, 2011

The Impact of Social Media on Baby Boomers

In case you haven't heard, the baby boomer generation has taken social media by storm. According to a CBS News report, half (47 percent) of internet users aged 50-64 use social media now, an 88 percent growth from the previous year. The number of Facebook users in the U.S. aged 55 and older grew from around 1 million in early 2009 to 10 million in early 2010, according to, a website that tracks Facebook data.

Social Media is having a tremendous impact on just about every aspect of our lives. Check this out:

1.Social Media has overtaken porn as the #1 activity on the Web

2. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.

3. 1 out of 8 couples married in the U.S. in 2008 year met via social media with baby boomers leading the charge to the altar or Justice of the Peace.

4. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction.

5. 1 in 6 higher education students are enrolled in online curriculum. By getting an online degree baby boomers are discovering they can stay where they are and attend school anywhere they want.

6. Percentage of companies using LinkedIn as a primary tool to find employees….80%

7. The fastest growing segment on Facebook is 55-65 year-old females.

8. Generation Y and Z consider e-mail passé…so if you want to reach out and touch your grandchildren, you better learn how to TEXT MESSAGE.

Saturday, April 16, 2011

Baby Boomer Moms Need a Wake Up Call

There's a new survey out indicating more than half of baby boomer generation mothers support adult children financially. Of the women with children over age 18, nine percent said they had adult children living back home for indefinite periods. Twelve percent were primarily responsible for their adult child or their children's financial well-being and 31 percent said they had children who returned home, relied on them but expected to become independent.

The survey, based out of Orlando, Florida by The Kitchens Group only polled 441 women, which is a very miniscule number when you take into consideration there are nearly 40 million female baby boomers in the United Statessiut

So the question is, is this survey really a reflection of what is happening between boomer women and their grown children or is this a symptom of a weak economy? Or did some boomer parents give their children too much growing up, while failing to teach them how to get out and survive on their own terms?

Wednesday, April 06, 2011

AARP Calling All Baby Boomer Spellers

Is your 401K leaving much to be desired these days? If you can spell, you might want to consider a trip to Cheyenne, Wyoming for the 16th annual AARP National Spelling Bee. You could win $5,000 if you beat all of the other boomer spellers.

I was the fourth grade spelling champion at my school. I wonder how far that would get me.

Meanwhile, here's the official press release:

CHEYENNE, Wyo. (April 4, 2011) – Visit Cheyenne for a SPELL while the city hosts the 16th annual AARP National Spelling Bee, June 17– 18, 2011, at The Little America Hotel and Resort. Open to anyone age 50 or older, the Bee attracts spellers from all over the United States who compete for gifts and prizes. New this year, the top speller winnings have increased to $5,000.

In celebration of the competition, Cheyenne is offering city-wide events and attractions all weekend long, as well as a special hotel rate. In addition, a free pre-Bee workshop, Gray Matters: Training the Grownup Brain, will feature interactive sessions that explain the impact of diet, fitness, and relationships on brain health, and answer your questions. The workshop begins Friday at 8:30 a.m., includes lunch, and concludes at 1:00 p.m.

Whether you enjoy reading the dictionary to keep your mind sharp or just to meet other like-minded adults, the AARP National Spelling Bee always proves to be exciting and highly competitive,” said Tim Summers, AARP Wyoming Director. “Many of the spellers prepare year-round for this competition, and we’re pleased to be able to provide the forum for folks to test themselves. And while they are here, they can also enjoy Cheyenne’s many attractions and events that coincide with the Bee.”

In addition to these events, visitors will enjoy exploring historic museums and hotels, and nearby attractions; shopping at western-themed stores; or finding a special treasure among the many art galleries. The Laramie County Library, named Best Library of the Year in 2009 by Library Journal magazine, is a popular attraction for spellers. Visitors will receive a special rate at Little America Hotel and Resort, which includes a free round of golf, by calling the hotel directly at 800-445-6945 (rate NOT available online). Details of all Cheyenne events and attractions, and additional lodging options, are available online at

About the Spelling BeeThe AARP National Spelling Bee was created in 1996 by a group of AARP members in Cheyenne, Wyoming, who wanted a fun way to challenge their peers to keep their minds sharp as they age. The competition has been held every year since, and always in Cheyenne. A group of dedicated volunteers select the words, write the sentences, organize, and promote the event. Spellers travel from across the United States to showcase a lifetime of knowledge and to celebrate their years of experience.
Registration is available via or by calling 1-877-926-8300. Pre-event registration is $40 for spellers and remains open through June 11, 2010. Walk-in registration costs $50. A complete schedule for the two days, sample word lists, contest details and official rules, can be found online or by calling the AARP office in Wyoming at 1-866-663-3290.