Thursday, February 28, 2013

Boomer Women Want the Look of Sophistication

Forty years ago I could never envision myself wearing any kind of glasses EXCEPT sunglasses. Funny, how time and aging can give you a different perspective.

As an author and reader, I know I have put tremendous strain on my eyes over the years so I was delighted to receive and try out a complimentary pair of reading glasses from iconeyewear.

Imagine my surprise when I opened up the package and saw how cute they were. I'm not sure what I was expecting but they were very stylish. I could definitely see myself reading in these.

My first test was taking them to church and following along with the reading of a Bible scripture. Hallelujah! A miracle! I could see the words without squinting.

Next was finishing up a book I had been reading where the font size was written for 20 year olds with perfect vision. Now I can read a book and look sexy too!

What I love about the Borghese readers from Icon Eyewear is they are very stylish and give me a look of sophistication. Women of a certain age deserve to look classy even if they are wearing reading glasses.

The right eyewear will allow you to get up close and personal for all of your reading pleasure.

Saturday, February 23, 2013

Why Some Blacks Lack Business Success

I read a post recently that said blacks need to stop blaming white people for everything that's wrong in their lives. I am in total agreement with that statement, HOWEVER,there's no getting around the fact that whites are more likely to consider their own when it comes to hiring, referrals and doing business in general.

According to a study by the Ewing Marion Kauffman Foundation, black men and women are 50 percent more likely to attempt a business start-up than their white counterparts, but the numbers show many of those new black businesses never get off the ground. And for those that do actually start, they are not growing as quickly or as big as white-owned companies.

A 2008 MIT study set out to determine why Asians and Whites outperformed blacks in the marketplace. The conclusion: Blacks fail because they have fewer opportunities. And why do we have fewer opportunities? Here are some of my reasons:

You're not a part of the clique: If you do any networking in your local community, you will probably find there are certain groups of people who are always together. They travel in packs and support each other. They don't mind you coming to one of their networking meetings or events (where you pay them money) but when it comes to supporting your events or inviting you to special gatherings that are more personable, you tend to be excluded. I tried being a part of the "in" crowd once but I discovered I was more of an OUTSIDER than an INSIDER.

They don't know, like AND trust you: They may know and like you but TRUST is major. It's one thing to purchase a $19.95 book you may have written but it's another thing to fork over $1,995 for your service. Another thing is they are quick to compare you to their "good black friends" and if you don't measure up, you're not going to make their list of the "likeables."

You don't get referrals: Recently on Facebook, someone posted a thread looking for speakers. I read through the recommendations and didn't see the name of one black person. I recommended myself and proceeded to question why there were no blacks on the list. NO RESPONSE from the author of that post, however, my friend Felicia Slattery (who got lots of referrals in that thread) did speak up and recommend me but that fell on deaf ears. Bottom line is, if they don't know, like and trust you, they sure as hell aren't going to refer you know matter how good you are and how well you deliver your service.

You live in the South: I actually had someone tell me this a few years ago. She was commenting on how different the Triangle of NC was from the rest of the country. "It isn't you Beverly. It's just the way they are down here" is what she said. So I guess that means if I'm not cleaning your house or taking care of your children, I am of no value to you. It doesn't matter that I have a college education and can speak AND write better than you.

There's already one (or maybe two) "token" black business owners in their circle and they're comfortable enough with that. Along with that, there are some blacks who don't want to give up their "token" crown. In some cases, we are our own worst enemies. We will cut each other down in front of whites just to be that "one good black person who isn't like all the rest."

We're judged by the company we keep: “Be careful of the environment you choose for it will shape you. Be careful the friends you choose for you will become like them.” – W. Clement Stone

Finally, we don't do enough to support each other.

Tuesday, February 05, 2013

Silly Surveys are not for Boomer Women

As a veteran journalist who has reported on various surveys, I know that many of them are not all that they appear to be. We may be told that an OVERWHELMING majority may believe this or that but the number of people actually surveyed may only be a couple of thousand people or even less.

Now here comes another survey that has me shaking my head in disgust: Doing Household Chores Actually Turns-Up The Romance New Survey Reveals Women Unclog Their Minds While Clearing Drains

A new survey from Liquid-Plumr of 1,000 women ages 18 and older shows:
• A third of women admitted to fantasizing about their significant other WHILE DOING HOUSEWORK.
• 49% of women were more likely to be in the mood to be intimate after their chores were complete.

This survey was reportedly conducted by KRC Research on behalf of Liquid-Plumr. A total of 1,000 women 18 years old and older were interviewed via telephone from Nov. 2 to Nov. 12, 2012, including cell-phone exchanges.

I don't know who these women were but I am guessing many of them were single and on the younger---WAY YOUNGER---side of 50. Who in the world fantasizes about their significant other while scrubbing toilets and bathtubs or washing dishes? And who in the world would be in a romantic mood after spending a significant amount of time cleaning. How about a "Calgon take me away" moment instead?

Now to the contrary, there is ANOTHER survey that says the divorce rate among couples who shared housework equally was around 50 percent higher than among those where the woman did most of the work. One of the authors of this Norwegian based study says the more a man does in the home, the higher the divorce rate. Either this is a totally sexist survey in believing that a woman's place is in the home doing housework OR the women surveyed don't want to entertain the idea that they may have married a gay man. Personally, I want a man who knows how to do housework. That means he had some home training growing up.

Either way, neither one of these surveys seem to make any sense to me. What do you think?