Thursday, January 19, 2012

Baby Boomer Obesity and Paula Deen

In case you haven't heard, baby boomers are becoming known for more than being the "greatest generation." According to the U.S. Census Bureau and the National Ambulatory Medical Care Survey, a unhealthy percentage of us are being treated for obesity. And who might we have to thank for that?

Some are now pointing their bellies, hips and thighs to the queen of southern cooking: Paula Deen. This week, Deen announced she has Type 2 Diabetes---even though she continues to promote her high fat, high calorie recipes as the "best tasting, finger-lickin' good" food you'd ever want to eat. It's no secret she has made millions off of non-suspecting baby boomers with her products and best selling book, Paula Deen's Southern Cooking Bible.

But now get this: Paula says she is now teaming up with Novo Nordisk to endorse the company's diabetes drug Victoza. Victoza is an injectable drug used with diet and exercise to control blood sugar levels in people with type 2 diabetes. She also claims she will be donating a portion to the American Diabetes Association.

I wonder if the portion she plans to donate will be as hefty as those southern "kill me with a heart attack, hypertension, diabetes" dishes she's served up to us gullible boomers.