Showing posts with label amazon. Show all posts
Showing posts with label amazon. Show all posts

Thursday, July 16, 2020

Why Do I Have to Be a Black Author?

Back in 2005 I started working on my very first book (Whatever! A Baby Boomer's Journey Into Middle Age).  The book was written for middle aged women, like myself, who were going through things like menopause, divorce and dating after 40, working for bosses young enough to be your children, etc.  I not only shared my own personal (humorous) experiences but I also did research to offer tips to women in order to help them navigate their own middle age journey.  The final stage was creating the cover.  I was trying to decide whether or not it should include my picture.  I wanted to have it there---probably more so for vanity than anything, but it was my first book and I wanted people to be able to put a book and a name with a face.

BUT then this happened...........

When I was putting the finishing touches on my first book, a person I highly respected (a white woman who was a colleague in the newsroom) told me to leave my picture off of the cover because I would get more sales.  She said if I put my picture on the cover, white women would think it was a book about black women and they wouldn't buy it.  I took her advice and the book went on to become an Amazon Best Seller.  I wonder, in hindsight, what would've happened if I ignored her and put my picture there.  (I actually wrote this in 2008 in response to a blog post on diversity written by my good "virtual" friend, Mitch Mitchell (@Mitch_M).  

Mitch recently reminded me of what I wrote back then and it got me to thinking about how systemic racism permeates every aspect of a black person's life.  Why do I have to be classified as a "black" author?  I'm just an author who HAPPENS to be black.  Am I not qualified to share my experiences about menopause as someone who went through it for several years?  Don't white women get divorced and try to get back out on the dating scene just like I did?  Haven't many of us been in real life work experiences where we find ourselves taking direction from someone who's 5-10 years younger? 

Systemic racism says I am ALWAYS labeled as Black first:  Black journalist, Black blogger, Black Motivational Speaker, Black Professional, Black woman, Black mother, Black grandmother, Black activist---BLACKLISTED!

Fast forward to 2017:  I published my 5th book (to the right on this page).  I didn't hesitate to put my face on the cover and I intentionally chose a white person as a counterpart.  Some people thought I did it to add so-called "value" to the book.  I did it to show that I was in control and I had the power to do so! Oh, and by the way, The Baby Boomer Millennial Divide: Making it Work at Work  also became a Best Seller on Amazon.

 

Wednesday, September 05, 2018

Geoffrey Owens and the Plight of Older Workers

Ageism is a bitch!

Just ask Geoffrey Owens, me, or any of the thousands of older adults who have been relegated to lower paying jobs in the latter stages of life because someone doesn't see the value of our employment stock.

For those of you who don't know the story----Geoffrey Owens was spotted working at Trader Joe's by a customer who used to watch him play the character "Elvin" on the Cosby Show.  The customer, who posted a picture of Owens on his social media page, said he was surprised to see someone he had been accustomed to seeing on TV now working at a grocery store.  What happened to this baby boomer actor at his Trader Joe's job is a shame but the former Cosby Show cast member was able to speak out about his plight before a nationally televised audience.  However, the majority of the rest of us are forced to remain silent because we are your "everyday people" who've worked hard all of our lives and just want to continue to be productive and well-paid before retirement.  As a result of being on shows like Good Morning America, The View and CNN with Don Lemon, Owens has been able to put himself back in the spotlight with some new job opportunities.  Kudos for him but, let me repeat, he was given a platform because of his "celebrity status." And then, on top of that, he had the nerve to say ALL jobs were basically the same.  Was he just acting for the cameras or did he really see his job at Trader Joe's as equal to that of a Communications Specialist for a Fortune 500 Company?  Perhaps he meant "worth ethic" so I'll give him the benefit of the doubt.

The truth of the matter is many of us are being shoved aside for younger, but not necessarily brighter, employees.  Corporate America must take some of the responsibility for pitting the young against the old. Many companies don't want to pay for experience. They would rather hire someone with the ability to do the job for less money than pay top dollar to a more experienced older employee. Some businesses aren't as interested in quality as they are in the bottom line: PROFIT.

And then you have companies like Amazon who prey on those of us who are eager to work to make ends meet by offering $11/hr positions to work in one of their warehouses (NC).  The opportunities for the higher paying jobs don't come through the regular channels---and if they do, they are looking for someone younger to fill them.

Young people, eager to get a foot in the door, often times will accept less money and learn just enough to move on. There are others who don't even make it through the training period and then there are those who don't show up for work at all (known as "ghosting.")  What some businesses fail to realize is knowledge and years of experience go a long way in keeping them from making the same mistakes over and over again.

According to a researcher from the Center for Retirement Research at Boston College, potential employers are more likely to discriminate against older workers. Johanna Lahey sent out 4,000 resumes, of people between the ages of 35 and 62, to firms in Boston, MA and St. Petersburg, FL. Her findings indicated younger workers were 40 percent more likely to be called back for an interview than an older worker, defined as 50 years and older. Furthermore, she cited the top ten reasons why employers said OTHER employers might be reluctant to hire older workers:

1) Shorter career potential
2) Lack of energy
3) Cost of health and life insurance and pensions
4) Less flexible/adaptable
5) Higher salary expectations
6) Health risks/absences
7) Knowledge and skills obsolescence
8) Block career path of younger workers
9) Suspicion about competence
10) Fear of discrimination lawsuit

The bottom line is older adults are living longer, healthier lives, have updated our technology skill sets in order to be competitive in today's job market. PLUS, we have the clear advantage when it comes to something called "soft skills."

Corporate America must be willing to recognize the pool of talented applicants no matter how old they are and the general public and (FOX News)  needs to stop the job shaming!


Friday, November 17, 2006

"Unknown" Baby Boomer Author takes on the Literary Big Dogs on Amazon

It was a hard fought campaign. I was up against some stiff competition. The Big Dogs of the Literary Field with all of their money and other promotional resources were fierce. Meanwhile, it was just little old me---unknown, baby boomer author, Beverly Mahone, with no money, no publisher, no connections……trying to take the #1 Amazon ranking by storm. But I was STILL determined to become the #1 Best Selling Author on Amazon on Thursday, November 16, 2006. (OJ Simpson was on the Best Seller’s list with his book, “If I Did It”)

“If?” WHATEVER!

My book, Whatever! A Baby Boomer’s Journey Into Middle Age started at the bottom of the barrel on Monday with a ranking of 1,622,326…Folks, that’s ONE MILLION, SIX HUNDRED TWENTY-TWO THOUSAND, THREE HUNDRED TWENTY-SIX. Slowly, it started to make its move. When I went to bed on Wednesday evening, my book had jumped up into the 30,000 (plus) position. That, to me, was a very positive sign. People were starting to buy the book.

On my BIG DAY—I awakened to a ranking of 15,496. And then I started to see significant jumps. From 4,564 to 3,376, to 1,726 and them I cracked into the Top 1000. Hour after hour I watched the rankings. I continued to climb.

3pm #811
4pm #913
5pm #700
7pm #552
10pm #498
11:59pm #521
Midnight #502

My phone was ringing off the hook. My email was overflowing. The ladies I network with on WIN (Women In Networking on the Ryze Network) had me pumped up! They were just as excited for me as I was and I don’t know how many of them actually have day jobs—but I don’t think any of them got any work done on Thursday!!! They then turned around and threw a Fabulous “virtual party” in my honor at 9pm—complete with prayer, praise and worship for the Creator from whom all blessings flow.

In the end, I didn’t make the #1 Best Selling Author’s List. The highest ranking I received was #498. So I went from 1,622,326 to #498 all in ONE DAY. And I did with some absolutely fabulous help. There are way too many to mention here—but I will send you a personal thank you in the coming days.

Am I disappointed that I didn’t make it to the #1 spot? Well, if this had been “all about me” I would say yes…but since I know this is all a part of a greater plan that God has in store for me, I will tell you I’m elated at the results. I don’t know many people who could’ve done what I did in a day with all of the obstacles I faced. As far as I’m concerned, on November 16, 2006 I was a best selling author because I moved LOTS OF BOOKS (with YOUR help).

And you know what, since I know God still has the FINAL SAY SO…that #1 Ranking may still be in His Plan.

Again, thank you so much for all of your support.

Peace & Blessings,
Beverly Mahone
http://www.talk2bev.com

“I’m not a writer because I wrote a book. I wrote a book because I was inspired by God to write.”

Thursday, November 16, 2006

Why OJ Simpson, folks?

OK...I've spent the last several months working on a promotion to take my book to the #1 spot on Amazon.com. I did it without a Publisher, financial resources, or Oprah.

So now TODAY IS MY BIG DAY. What do I see? OJ Simpson on the best Selling Author's List with a book called If I Did It. "If"? WHATEVER!

What is wrong with you America? How is it that this man has been able to generate enough PRE SALES to earn him a "Best Selling Author" tag? No way!
How many of you sat and watched in horror as the jury read the "not guilty" verdict in the Nicole Simpson/Ron Goldman murder case? Weren't you outraged? And now, here you are giving this man a status by making him a Best Selling Author. I guess it proves the notion that money and fame and murder makes for a great read.

So my little old book on hot flashes, weight gain and menopause is small potatoes in comparison. But I beg to differ. is a great read and on top of that it's funny and inspirational. Oh yes, I even talk about MURDER because in the heat of a hot flash that's an act that crosses my mind!

So America, do me a favor. Give this unknown baby boomer author an opportunity to show you what a talented writer she is. My book is called Whatever! A Baby Boomer's Journey Into Middle Age

Order your copy today by going to: http://www.whateverpromotion.talk2bev.com

Peace & Blessings,
Beverly Mahone